The right side of the brain is said to be more creative and the left side more analytical. I combine both methodologies to bring the best user experiences.
It's not enough to be creative as a designer, curiousity must be met with asking the right questions. In having a passion for people, talking with them will get you halfway to answers.
Knowing when to sit in silence and observe behaviors gets you the rest of the way. Here are my areas of continued growth as I lead and contribute to various projects.
leadership
Whether I'm leading a team or mentoring junior designers; patience, effective communication and being personable are my traits to success.
design
My experiences include customer facing, internal tools, B2B, B2C, e-com, healthcare, fintech, enterprise, startups and VR/AR
planning
Copying competitors isn't a strategy. We have to hit the pavement for ourselves to identify where user needs and business goals meet.
analytics
Without data, we're just guessing! I think research is the most important discipline within UX. With it, I can make sound decisions with a strong base.
My strengths at a glance
Thanks to our experience and the centrality of the attention to the wishes of our customers, we create Web projects at the highest professional level
Qualitative research and usability testing
Mockups, prototyping, user flows, wireframing
Information architecture
Collaboration
Takes a village to raise an idea
I am fortunate to have worked along side some smart and talented people, from serial entrepreneurs to mathematicians. I want to applause them all; people I call mentors, friends and colleagues.
“ Gentry is always a calming influence on the team and more than willing to collaborate and help us understand what is important for the user. He is extraordinarily talented at making the complex look neat and intuitive. ”
Marget O'Hagan
Principal BSA - eCommerce Engineering from Grainger
“ Gentry is that guy who has his homework done in every meeting and project. He is someone who can handle sensitive high-ROI projects, build relationships with business partners, and deliver excellent results on time and on budget. ”
Beck Davlatov
Manager, International eCommerce from Sears Holdings Corp.
“ During this time Gentry has proven to be an outstanding marketing manager demonstrating a skill set unlike most. His attention to detail, impeccable communication, and winning attitude has led himself and the projects he managed to success. ”
Joshua Riff
Director of Marketing from Sears Holdings Corp.
Contact information
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