UX Design and Architecture

Grainger Employee Integration Tool


I joined the team near the end of the first of four milestones for rebuilding a complex and very technical employee-facing integration tool called Merlin, which is used to manage digital transactions between Grainger and our partners.


Since there were no prior UXA on the team, the challenge was wrapping my brain around a complex tool fast enough to start executing on a backlog of business requirements needing UX attention.

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Grainger Cart History Explorations


I created several "throw away" concepts to start discussions around a proposed Grainger ePro Cart History experience. We heard from our procurement customers that they would like to look at past cart submissions in order to purchase products again or for the first time.


The challenge here is that this ability does not exist today so despite hearing customer needs we do not know how the experience would actually be used.

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Humana Showcase


I won a competition for developing a tool that showcases projects to leadership as they are released throughout the year. The winning proposal then became the standard format for all teams.


The challenge was developing a tool that could be easily accessible to leadership. Content has to be digestible in size, and each team must be able to maintain and own their section within the tool.

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Humana Diabetes Landing Page


I developed a yearlong marketing plan and strategy that targets diabetic and prediabetic members. One initiative was to promote an online resource that gives users an interactive and personalized experience to help manage their condition. Other parts of my role included designing a landing page that explains the resource and identifying interaction points by user types. 


Since the marketing team was new, the challenge here was developing a workflow process and finding the appropriate teams within a large organization to execute project tasks within our given timeline. 



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Kmart Email and Homepage


My team was charged with implementing personalization in email and online. We started with email since it is the smaller channel, measured its success then rolled out the system to the Kmart homepage.


This project was challenging because we relied heavily on participant feedback for optimization. Also, there were several tools to syncronize in the process as we moved between platforms.

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Kenmore


As a member of the UX team, when Sears' online business unit was in its infancy, I was fortunate enough to function as business analyst, account manager and project manager on many projects.


Kenmore just completed a rebrand and was planning to release their new line of appliances in the fall. Leading up to the launch, I worked with several partners to give customers an online showroom preview.


The challenge was optimizing the experience. Since my team was new with no real process in place, we failed to measure performance and usability properly. Though we saw gains in revenue during the launch period, we were not able to fully claim success.

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