As a member of the UX team, when Sears' online business unit was in its infancy, I was fortunate enough to function as business analyst, account manager and project manager on many projects.
Kenmore just completed a rebrand and was planning to release their new line of appliances in the fall. Leading up to the launch, I worked with several partners to give customers an online showroom preview.
The challenge was optimizing the experience. Since my team was new with no real process in place, we failed to measure performance and usability properly. Though we saw gains in revenue during the launch period, we were not able to fully claim success.